video production advert evaluation

For the video production advert me and my group produced a short 15-30 second freaky video advert for my nutritional, energy bar called "Avidity", we had a maximum of 3 different locations that we could use while filming. After taking the cameras out with us and filming them on tripods etc. We had to then go and edit them in a software called Adobe Premiere Pro and present the film to the class and for the class to watch. We researched a lot of things like what were in nutrition bars, the dimensions for bars and the name for the product and how we were going to make our advert freaky (watching freaky adverts helped a lot). We researched things like where we could film and what certain shots would be like, how we would then do those shots and make sure it was the right shot and how to make it freaky and this all helped us a lot because when we actually got to the filming we could easily get right to the filming part of it which is where we came across a problem as we didn't do enough research into if we could film in the car park or not and just assumed it was public property and anyone could film there which was wrong and we came up with a plan B which ended up being the college stairs. 

Here is a screenshot of the adobe premiere pro editing software where you can edit your videos to change colour, speed up, slow down and all different kinds of really cool, new features.

I learnt many skills in doing the video production advert, many which include learning how to edit, using tools on the camera itself which contains all sorts of tools and effects that I have learnt about in lesson and that I used while I’m filming. We learnt how to turn the camera on first as some people don't know about it, I know it sounds simple but it really stumbled me at first as to how to actually turn it on, we also learnt about setting the white balance so that the picture is actually taking in the right kind of colour contrasts in and doesn't look weird or all white. We also learned about how there's a little box you get to take photos and videos and you can use that to get the placement right, it’s kind of like a rectangle on the screen to tell you where to place the people so you can get the right composition for your video. I feel really good about our final piece because we put a lot of work into it and now it’s all complete it looks like a really good and professional advert but to be honest if I could do it again I would probably do a whole lot more research into if the place we want to be filming in is actually available for filming as we started filming quite a few shots in the car park stairs but got swiftly kicked out  which gave us a huge set back as we had to think of a totally different place to do our filming and had to re-do the storyboard.