video advert research sheet + proposal

In this lesson we  have came up with the idea of creating a tasty energy bar called "Avidity Bar" and basically its an energy bar that energizes you and the reason we called it that is because the meaning of avidity is stated here; Avidity refers to the accumulated strength of multiple affinities of individual non-covalent binding interactions, such as between a protein receptor and its ligand, and is commonly referred to as functional affinity. Keen interest or enthusiasm.

In our energy bar it will consist of the following ingredients:

• Dates and dried fruits.
• Natural sweeteners.
• Nuts and seeds.
• Summer fruits.
• Oats.
• Coconut flakes.
• Honey.
• vanilla essence.
• Dragon fruit.
• (its also vegetarian).

What we're going to do in the advert is I'm going to be getting chased by a zombie (Jake) then i see the Avidity Bar on the floor and the camera zooms in on the bar and zooms in on the "gives you energy" part of it so i open it and eat it and then go running up the stairs but were going to fast forward the video so it looks like I'm "supersonic-ing" up the stairs as if the bar has gave me super amounts of energy and then its going to cut to a picture of the bar and the slogan is going to say "for when you need energy in those desperate times"


Here is a picture of our notes: research sheets